Once when my children were small I took them to a huge public park to play on a Saturday morning. We had gone there a few times before, so my kids knew what the park was like: lots of people, softball fields everywhere, a mass of activity. My daughter Stephanie was five years old at the time and she asked me if she could make lemonade and set up a stand at the park to sell it. I said, sure, and she got busy making the lemonade and finding the card table in the garage. Her younger sister Margie helped her make the signs that said, "Lemonade, 20 Cents a Glass!"
They had seen this done before, so they knew the system. You set up a table on a hot day, you put out your sign, and you stand behind the table and sell lemonade and you make money.
It seemed to them that they had the right system for selling lemonade. But a sad thing began occurring once we got to the park and they were all set up to sell. . . .no one was going over to their table. They had found a spot for their table in the far corner of the park under a tall and shady cottonwood tree, but no one was buying their lemonade. I was not far off, watching, but far enough away so that they couldn't see me and if they had seen me they could have seen by my face that I felt sorry for them. They looked so tiny and vulnerable standing behind their table. Nobody was buying their lemonade. I didn't know what to do.
Soon my attention was distracted by my little boy Bobby, who was a year old and in need of some cleaning up. So I momentarily forgot about the girls and their failed enterprise of selling lemonade.
And that's when the noise started. I looked up quickly and heard it again. Other people started looking over toward the noise, too. It was impossible to ignore. From the far corner of the park there were two little girls' voices taking turns yelling at the top of their lungs a single, blood-curdling word, "Lemonade!" Again and again, the word came screaming across the park, "Lemonade! LemoNADE! LemoNADE!" First one little girl's voice, then the other, louder and louder. . . (there was something almost subhuman about it, as if the voices were coming from somewhere deeper than a little girl's body. It was bordering on a Stephen King scene.) People in the park stopped in their tracks. Even softball players stepped out of the batting box to see what the commotion was about. What kind of chaos would cause this outcry of noise?
And then something strange and wonderful happened. Two or three at a time, people started walking over to the table. Soon a line was formed, and the girls' shouting had stopped. I could see Stephanie and Margery serving as fast as they could and gathering in money and making change.
I stared in admiration. I realized that I had just seen something I was always going to remember. I realized that the universe was showing me a glimpse of how people access their spirit to get what they want.
It had startled me a little to hear those spirited voices when they yelled. In my own youth, I never would have raised my voice to that volume in a park full of grown-ups. I probably would have left the park that day finding fault with the system of selling lemonade. "The sign was too hard to read. The table was hidden in the corner. There must be a better way."
What I heard in my little daughters' voices was a discovery of the spirit. It was the word made flesh! In the beginning there was the word, lemonade, and in the end there was a line of real live flesh-and-blood customers for the lemonade.
Our lives seem to keep giving us one lesson to learn: when you find the voice of your spirit, you can sell anything.
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All of my audiobooks over the years have been recorded at LAMBCHOPS STUDIOS in Phoenix. My friend and fearless club member Jim Sherry says:
Audio is a beautiful way to get your message across to your clients.
Audio allows the listener to absorb at their own pace.
Audio lets you absorb what you are listening to while thinking about what you just heard. The mind will file away sound for later recall.
Have you ever had a song in your head that played over and over again without any effort from you at all? That is the beauty of how audio works with the mind.
Visuals don't have that effect. Visuals immediately get replaced with the next visual, they simply don't have the same, long lasting impact that audio has. The brain cannot add to what it sees. What you see is what you get.
However, what you hear is just the beginning. What you hear opens up the mind for continued thought and expansion. You are taken to a new level of understanding for a heightened experience.
The brain continually works on audio and comes up with more answers, more solutions, more realizations. And it happens subliminally, while you're working on other things. While you're driving. While you're cleaning out your garage or mowing the lawn or even watching TV! While you engage in such activities, a part of your mind is diligently thinking about that motivational CD you've been listening to. It's thinking about Club Fearless audio downloads. It's thinking about a Club Webinar question and answer that represents exactly what you have been struggling with in your career, in your life. And the realizations come. The answers come. While your working on other things.
So if you are a business coach or a life coach or a motivational speakers, or someone who has a service that you know will solve your client's problem, give them that solution in a format that will take them to a level of heightened experience.
Go to www.lambchops.com and see what we can do to give your clients a greater, longer lasting experience of your message.
Lambchops Studios has produced tens of thousands of spoken word projects for clients around the globe for more than 30 years. Known throughout the industry for its technical expertise, reliability and superb customer service, Lambchops is also one of the most beautiful recording facilities in the country. Just ask Steve.
Lambchops Studios has made some major changes recently:
Pro Tools HD
C/24 Control Surface
Conference Room open to the industry
Cool new website
New ownership to longtime employees
Visit our new website and sign up for our monthly newsletter.
4612 N. 12th St. Phoenix, AZ 85014
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WRITER'S WORKSHOP FILLED UP AND SOLD OUT!!!!
I am doing another one November 5! But I've had to turn a lot of people away from this one because it sold out and filled up very quickly. More details later on the next one.
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Rule one in successful business coaching is to get yourself a coach. There are three good reasons you will want to do this.
First Good Reason - Your coach will help your coaching business expand, multiply and prosper. He (or she) will be able to show you perspectives and opportunities you can't see yourself because you're too close to the action.
Second Good Reason - Your clients will be reassured that coaching is really the way to go. Knowing you have a coach-and use a coach-will be the ultimate sales closer for you on the value of coaching.
Third Good Reason - By experiencing coaching first-hand on a regular basis your own coaching will get better. You will have a role model. You will be a continuous apprentice, always learning and growing (and charging accordingly.) You will be doing your own continuous improvement. You will be learning at the feet of a master.
SPEAKING of which my own apprentice program has room for one person who would like to work with me for a year. It's an expensive program, and only open to people truly committed to learning to do the work I do.
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If you want a regular STIMULUS that actually delivers, join the club.