Brian Whetten was an apprentice of mine a couple years ago and now look at him. He is a huge success. And one of his many specialties is the course he teaches in how to do selling by Giving.
We have a funny reluctance to sell or be sold. We associate it with all kinds of nervous negative things. Many of us, who have perfectly wonderful services to offer, fail to sell them because of this superstition that selling is somehow a manipulation.
Brian's work has found a way around all that. He has created a system for sales that makes it really fun and easy to communicate with people and let them experience the value of your service. Before you know it, they are selling you on the idea of working together.
Like all great coaches, Brian is a devoted student. When he applied to be my apprentice I remember that the written portion of his application was such a feast for the eyes! His deep learnings at the University of Santa Monica and various other places (Brian is a PhD) were spelled out in his application. He then sent me a stunning book manuscript. He was a writer, too. The other applications did not stand up to his and those were the days when I worked with just one apprentice at a time. Today I work with three, and find even more value gets delivered that way because the three learn from each other, too.
From the first day of our apprenticeship, Brian was amazing. He would attend a seminar of mine, and then meet with me for three hours afterward taking pages and pages of notes. During our year together I taught him everything I knew. I gave him the rights to all my content (as all apprentices receive) to deliver and teach as his own.
Brian stepped up! His business grew faster than my own! My dream of passing my work on to younger generations of coaches and seminar leaders was being realized faster than I ever imagined. This is why I created the apprentice program to begin with. To pass things on. I wanted to make the financial commitment steep (it's $50,000 up front.) So that I'd only get extremely committed people. But I also knew that that fee was not steep when you factor in the use of all my 20 years of content.
Brian now has an extremely prosperous coaching and training practice. He has two really good unpublished books that he is shopping to publishers. And his "selling by giving" course is changing the whole playing field of sales. He's teaching other coaches, consultants, therapists and practioners of all kinds to enjoy "selling" as much as they enjoy healing people. They now see it as the same thing.
Check him out. Brian Whetten www.CoreCoaching.org & www.SellingbyGiving.net
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And I'm taking applications now for the last remaining Apprentice opening. Just email me your level of interest and brief bio: email@example.com.
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You can now get the new murder mystery on Amazon.
"Steve Chandler has created a whole new genre of writing with his newest book The Woman Who Attracted Money - it's like a self-help mystery that you can't put down (kept me up til' 2am) and can't help but grow from. The murder mystery gets solved as Steve masterfully unmasks and demonstrates what transformational coaching is. If you are a coach, considering becoming a coach, or wondering what coaching is, this book is a MUST READ!"
Of course club fearless members get a copy of The Woman Who Attracted Money mailed to them this week just for being in the club.
So if you want a life focused on courage and creativity, join the club.