There is a famous story circulating around the world right now about a professional football player named Deuce Lutui. I'll have a lot more to say about Deuce in a future book I'm writing about coaching. For now you can get his amazing story at https://www.tbolitnfl.com/. Please go there and read.
You'll find that Deuce turned his whole professional life around in a single day. He was working with my own Jedi master coach Steve Hardison (https://www.theultimatecoach.net/) and declared himself to be, from that moment, from that heartbeat forward, the best offensive lineman in the NFL. He sent a text to Hardison with the acronym at the bottom: TBOLITNFL.
From that moment forward Deuce began playing differently…living differently. He had come into camp that year out of shape and overweight and disgruntled about his contract. He even called himself, looking back, "the Lindsay Lohan of pro football."
But once he declared his commitment on the inside, everything changed on the outside. He began playing like a man possessed. Announcers and sportswriters noticed. Other NFL players noticed:
"Deuce, what's gotten into you?"
Notice how powerful that question is. What's gotten into you? Not, "Where are you headed?" Because Deuce's commitment was internal, not external. It did not depend on any outside factor or circumstance for him to begin playing and living as the best offensive lineman in the NFL. The whole point of the "goal" (actually a transformation) is that it was internal. It was totally up to him, not others.
He even had a short version of it: "I am."
If I AM something, I don't have to stick with anything in the future. It's already in me. Like my heart.
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Deuce Lutui's internal commitment to turn his own life and career around has inspired thousands of others to do the same. One exciting example here:
Bestselling business author and CEO at InfusionSoft Clate Mask has purchased 36 tickets for the Monday Night Football game between the Cardinals and the 49ers. There will be nine people in each end zone and nine people behind each bench up about 5-10 rows. They will be wearing T B O L I T N F L letters on their chests and backs. These will be t-shirts that spell out TBLOLITNFL. There will be 20,000 cards passed out to the lower bowl attendees with TBOLITNFL on them.
Cool photos here: https://www.flickr.com/photos/infusionsoft/sets/72157625456337794/