The first part of our School for Coaches is over, after two intensive days of learning how to build an excellent coaching practice. The ultimate coach Steve Hardison and his wife Amy joined us for an hour and gave us one of the most glorious reality-checks we've ever experienced.
Being authentic and real is hard for so many people. They leave beautiful reality behind chasing status and appreciation from other frightened egos who are chasing the same thing. Byron Katie has said, "Personalities don't love --- they want something."
Or, as Robert Godwin has written, "If you look at the Bible, or the Upanishads, or the Tao Te Ching, there is only one diagnosis, which is that human beings live in falsehood, alienated from the Real. They habitually confuse what is ephemeral and valueless with what is transcendent and of eternal value. With his consciousness either compacted and ‘frozen’ or exteriorized and dissipated, the spiritually untutored man is hypnotized by appearances and wanders from sensation to sensation until falling into the abyss at the end of his daze, wishes to ashes, lust to dust."
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The bright and valuable marketing consultant and coach Scott Young brought a Harley Davidson ad from a newspaper to our coaching school that we pinned to the wall. Our theme was fearless coaching and the ad said it all: WE DON'T DO FEAR.
It also said this… “Over the last 105 years in the saddle, we’ve seen wars, conflicts, depression, recession, resistance, and revolutions. We’ve watched a thousand hand-wringing pundits disappear in our rear view mirror. But every time this country has come out stronger than before….If 105 years have proved one thing, it’s that fear sucks and it doesn’t last long.”
And down below on the page next to the HD logo it says, "So screw it. Let's ride."
Yes. That's just exactly the mind shift we are looking for. And it is true, fear does not last long. Because nothing (that you can describe with language) does.
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And let's finish with these wonderful words (sent to me in a recent email) from the marketing genius Jay Abraham who knows the economic scene better than anyone:
"The current economic downturn is creating a business building bonanza for a few lucky business owners. Seriously, it's a ‘mother lode,’ profit-yielding, income multiplying, wealth-building Grand Slam Home Run for you!”
You just need to know what steps to take to claim your monster-sized financial reward. Today's "beaten down" competitor marketplace is the perfect time to get fantastic growth from whatever business you're in. The possibilities available to you right now are no less than "wonderful."
Think about it. After several years of prosperity -- where almost anybody could make a living in just about any business venture -- now a handful of people like YOU can have all the competitive advantage.
You may have felt like an underdog in the past - because you were small, or you didn't have a bundle of capital to spend on marketing, promotions, sales force, etc.
Well, guess what? Your smallness becomes a huge advantage in a business climate like today's. Why? Because you can move fast. You're not shackled with huge overhead, payroll or employees that can kill you financially.
You can shift gears, repositioning all your efforts and energies, almost instantly...and harvest the "treasure chest" of profits the market is eager to reward you with."
Can we hear him?
YOU CAN SHIFT GEARS. YOU CAN SHIFT GEARS.
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Posted by: Akemi | October 26, 2012 at 03:06 PM